Marketing and Digital Design

Brand Identity

A Creative Reflection of You

Simply put, “brand identity” is the marketing term referring to all the things that create your public image. It includes written text (or copy), digital graphics, and physical materials, and incorporates every component from the big picture to the smallest details.  

Designing a brand identity includes every aspect and decision, from the design of the logo on your business cards, to writing a tagline, to selecting the paper stock of those cards, and even the question of whether or not business cards are right for you (maybe magnets or mugs are more your style!).  

If you’re building a business or non-profit in today’s economy, you have to give your organization every advantage and your brand needs to make the right impression. Your copy should be clear, organized, and creatively expressed. There should be meaning behind your graphics and they should effectively communicate your message. 

Artistry has been building brands for 20 years. We provide individualized attention and carefully consider the unique aspects of each project. 

We have marketing and design expertise and an in-depth knowledge of target markets and consumer motivations, but we also go beyond that. Marketing terms and market research are worthless without substance, direction, and insight. Our clients rely on us to use our intuitive understanding of human behavior, motivations, wants, and social patterns to create effective designs and write meaningful copy for all types of communications.

We have a casual, easygoing approach to client collaboration. But don’t misinterpret that as a casual approach to our work. We don’t want to attempt to mystify you with jargon or show off how much code we can write. Our goal isn’t to wow our clients with a flashy presentation. Our goal is for our clients to wow their audience.

Graphic Design

The Art of Visual Communication

Professional design is an asset that’s indispensable to any business plan or program. 

For example, logo design may be one of the most important decisions a company owner makes throughout the life of their business. It’s how potential customers will identify you. It’s how many will form their first impression of you. It expresses who you are, your expectation of quality, your level of professionalism, your attention to detail, and your commitment to what you do. It’s included in all of your branded materials like shirts, signs, business cards, etc. Your logo is you. You should like it. You should be proud to wear it.  

A logo is just one graphic component of your overall brand. The same goes for your website, brochures, ads, photography, infographics, and the rest of your public image. Professionalism in your public messaging communicates the professionalism of your work. Good graphic design is a pivotal investment in yourself and your success. 

Artistry does more than just make graphics, we visually communicate your message and help you express who you are.

The Written Word

Content Development with Purpose & Character

Clear, expressive communications are vital to every organization. 

Artistry offers a variety of writing services, including writing copy, editing, proofreading, or combinations thereof. Consistently caring and cognizant of your needs, your brand messaging, and the importance of accurately expressing your professional personality, Artistry provides content development at its most creative. 

Our clients sometimes come to us with only an abstract idea or a few bullet points, while sometimes they’ve started the writing process and need help in the final stretch. We can step in at any stage and help you craft your concept into a cohesive message. 

Website Design

Combining the Art of Visual Communication & Creative Content Development

Each Artistry website is a custom design that expresses your brand, message, and style.

We believe the secret lies in balancing creative design with ease-of-use. We build using a foundation of established design conventions, like keeping the menu where users expect it to be, having helpful footer links, consistent iconography, stable functionality, and of course, responsiveness on mobile devices. 

From that stable foundation, we push the creative boundaries just enough to intrigue your audience and express your brand. The more avant-garde your style is, the more we will stretch.  

Above all, it’s important to us that our websites are user-friendly, ADA accessible, and diversely welcoming. We want visitors to your site to feel right at home so that your work and your message can be the focus.

Strategic Communications

Building Plans

We specialize in distilling complicated concepts into clear plans and designs that our clients use to promote their businesses, products, and programs, or attract investors or donors to their organization. 

Artistry’s strategic communications clients are seeking a little more involvement from us than our clients looking for only writing or design services. We help clients discover the core of their mission, create copy to express that message, find the identity of their brand, or build a plan for marketing and communications. 

Usually this means a deeper dive into discovery and brainstorming sessions in order to conduct research, develop the message, or construct the program. Then we can help execute the plan by generating copy and/or design, or crafting a marketing plan and/or communication strategy that internal or future staff can put into action.

Diagrams & Infographics

Informative Graphics for Research, Publications, Presentations, Marketing, Events, and More

Artistry designs cohesive visuals to help you clearly communicate your ideas, research, instructions, and other strategic communications. We will illustrate your concepts and create eye-catching graphics that bring your publications up to the next level. 

We specialize in diagrams for biological research figures, grant applications, proposals, medical illustrations, graphical abstracts, infographics, client-product interaction “how-to” instructions, and user manuals. 

Samples of this type of graphic can be found in our Diagram Portfolio.